Videos
Learn more about our tradition and our Steinway instruments in selected videos.
Have fun!
Now and Then
In 1853, German immigrant Henry E. Steinway founded Steinway & Sons in New York City with the goal of building the best piano possible. In the pursuit of that goal, he began one of the great American success stories.
Many things have changed outside the walls of the Steinway & Sons factory over the course of more than a century and a half, but most important things have remained exactly the same... Steinway pianos continue to be handcrafted with pride in New York City. Steinway & Sons continues to employ a skilled, local workforce that uses many techniques which have been passed down for generations in creating these magnificent instruments. The original vision and goal of Henry E. Steinway to build the best piano possible continues on as the goal and vision of many.
Music performed on location at the Steinway New York Factory by Steinway Artist Richard Dowling.
Language: english
Length: 2:52 min.
Original title: Steinway & Sons - Now and Then
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The Making of a Steinway
This is an unused marketing video produced by the Steinway Company in 1929 displaying how they manufacture their Style B Grand Piano. Most of the techniques have stayed the same in the 80 year interim. (Edited By Samuel Lieberman)
Language: english
Length: 8:11 min.
Original title: The Making of a Steinway
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Scenes from PIANOMANIA
From the talented and meticulous filmmakers Lilian Franck and Robert Cibis comes a film titled "Pianomania", featuring a genius Steinway piano technician, Stefan Knupfer, working and interacting with musicians such as Alfred Brendel, Pierre Laurent-Aimard, Lang Lang, and us! We affectionately call Stefan, "Q", and he has helped us build and invent all kinds of things, among which are the Rachmaninov Chords of Wood.
Language: english (with german subtitles)
Length:5:49 min.
Original title:Scenes from PIANOMANIA
Year:2009
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PIANOMANIA now available at iTunes.
Note by Note - Trailer
"Note By Note" is a feature-length independent documentary that follows the creation of a Steinway concert grand, #L1037 - from forest floor to concert hall. It explores the relationship between musician and instrument, chronicles the manufacturing process, and illustrates what makes each Steinway unique in this age of mass production. From the factory floor in Queens to Steinway Hall in Manhattan, each piano's journey is complex - spanning 12 months, 12,000 parts, 450 craftsmen, and countless hours of fine-tuned labor. Filmed in key Steinway locations - the factory, Steinway's reserved "Bank," and private auditions - Note By Note is a loving celebration of not just craftsmanship, but of a dying breed of person who is deeply connected to working by hand. In the end, this is an ode to the most unexpected, and perhaps ironic, of unsung heroes. It reminds us how extraordinary the dialogue can be between an artist and an instrument - crafted out of human hands but borne of the materials of nature.
Language: english
Length: 2:02 min.
Original title: Note by Note movie trailer
Year:2007
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A BMW like a Steinway Grand Piano
On November 11, 2010, to kick off this exclusive partnership, BMW presented the special limited-edition BMW Individual 7 Series Composition inspired by Steinway & Sons at the Steinway factory in Hamburg, Germany. During this event, stunning examples of this special limited-edition composition were unveiled, along with a video explaining the many similarities and synergies between these two great luxury brands.
The luxury sedans of the BMW 7 Series express the aesthetics, quality and exclusivity which both brands embody. A design style with a commitment to perfection is the hallmark both of vehicle production at BMW Individual and of grand and upright piano manufacturing at Steinway & Sons. The BMW Individual 7 Series Composition inspired by Steinway & Sons is presented in two perfectly coordinated color variants.
(As part of an exclusive partnership beginning in 2011, the Munich-based premium carmaker BMW will be supporting the international talent programs of Steinway & Sons. The aim of the joint initiative between BMW and Steinway & Sons is to promote and nurture young musicians internationally.)
Language: english
Length: 3:41 min.
Original title: BMW 7 Series. Steinway & Sons.
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